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Privacy Policy
Last updated: 16 April 2026
1. Introduction
Valley Mushrooms ("we", "us", or "our") operates the FungiFind mobile application ("App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use our App, in accordance with the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018.
2. Data Controller
Valley Mushrooms is the data controller responsible for your personal data. For any data protection queries, contact us via our website.
3. Data We Collect
3.1 Information You Provide
- Name and email address (for account registration)
- Marketing consent preferences
- Journal entries and notes you create
3.2 Automatically Collected Data
- Device information (type, operating system)
- Location data (only when you grant permission)
- App usage statistics
3.3 Images
Photos you take for identification are processed to provide species recognition. When you save an entry to your journal, photos are securely uploaded and stored in our encrypted cloud storage (Supabase) linked to your account.
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Consent: For marketing communications and optional data collection
- Contract: To provide our services as agreed when you create an account
- Legitimate Interest: For service improvement and security
5. How We Use Your Data
- To provide and maintain the App's functionality
- To send service-related communications
- To send marketing communications (only with your consent)
- To improve our services and user experience
- To comply with legal obligations
6. Data Storage & Security
Your account information, journal entries, photos, and related data are securely stored in our cloud infrastructure powered by Supabase, with servers located in the EU. Data is protected by industry-standard security practices, including:
- Encryption of data in transit (TLS) and at rest (AES-256)
- Row-level security ensuring only you can access your data
- Secure authentication with hashed credentials
- Regular security assessments and backups
- Access controls and audit logging
7. Data Sharing
We do not sell your personal data. We may share data with:
- Supabase (our cloud database and storage provider) under a strict data processing agreement
- Service providers who assist in operating our App (under strict data processing agreements)
- Legal authorities when required by law
We will never share your data with third parties for their marketing purposes without your explicit consent.
8. International Transfers
If we transfer data outside the UK/EEA, we ensure adequate protection through appropriate safeguards such as Standard Contractual Clauses approved by the European Commission.
9. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected:
- Account data: Until you delete your account
- Marketing consent records: 3 years after consent withdrawal
- Journal entries and photos: Stored securely in our cloud until you delete them or your account
10. Your Rights Under GDPR
You have the following rights regarding your personal data:
To exercise these rights, use the data management features in the App's Privacy & Data section or contact us directly.
11. Cookies & Tracking
The App does not use cookies. We may collect anonymous analytics data to improve our services, which does not identify individual users.
12. Children's Privacy
Our App is not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a child, please contact us immediately.
13. Changes to This Policy
We may update this Privacy Policy periodically. We will notify you of material changes by updating the "Last updated" date and, where appropriate, through in-app notifications.
14. Supervisory Authority
If you are not satisfied with our response to any data protection concern, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) in the UK.
15. Contact Us
For any privacy-related queries or to exercise your data rights:
Fresh Gourmet Mushrooms
Valley Mushrooms Farm is your go-to destination in Kent for a diverse selection of fresh gourmet mushrooms, catering to both culinary enthusiasts and those seeking a hearty meat substitute.
Our produce include locally Kent grown favorites like Lion's Mane, King Oyster, Shiitake, and Grey Oyster mushrooms, all cultivated with care to ensure freshness and flavour.
In addition, we also provide an array of exotic, seasonal, and wild varieties such as Morel, Girolle, and Enoki throughout the year, bringing unique tastes and textures to your table which are hard to find elsewhere.
Our fresh gourmet mushrooms are available only at our regular Farmers Market locations which we hold each week in & around Kent.
Fresh naturally produced mushrooms are perfect for enhancing any recipe & boast a ton of nutritional benefits to aid a healthy diet.
We have found our fresh gourmet mushrooms to also be a particular favourite within the Vegan community due to fungi being an amazing meat substitute both in texture, flavour & value.
Mushrooms are an exciting ingredient for anyone looking to easily explore the rich world of flavours that come with incorporating fungi into their meals.
Enjoy the freshness and taste that Valley Mushrooms Farm consistently deliver at one of our Kent Farmers Market locations soon!!
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